Be the Wall Social Marketing Campaign

"Be the Wall" Social Marketing Campaign is publicized throughout the area through billboards, television, radio, websites, newspapers, facebook, twitter, schools, public offices, and area events. Hear or read the phrase, and you've got the basic steps of under-age alcohol prevention - "Be the Wall between Teens and Alcohol. Be firm. Be clear. Be consistent."  For more information visit

Additional Strategies

CaPI's scope is growing and evolving. As we grow we will expand our strategies. Please click here for more information about new projects and focus areas.